• US$160

• 46 designs

• 18 designers

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Logo Design Brief

Truthful Kernel is a high end, organic popcorn company. The mission behind Truthful Kernel is providing a healthy snack food and being transparent in the ingredients and promoting honesty in the brand

I would like to see 4 basic pieces with the logo;

Truthful Kernel spelled out (no "the" before Truthful Kernel)

A font that represents us as a forward, up to date, high end quality, natural and organic, type of company

Colors that also represent this

A trick with the letter F, maybe showing a kernel popped from it, or a halo in the letters, or something signifying truthfulness and honesty. That's where their creativity comes in.

It needs to be simple, straightforward, easy to read, each letter clearly legible. Nice and clean. Easily identifiable so it can be read on business cards, banners, packaging, apparel, etc.

After the logo is complete, we would like to use the same designer to help with the packaging design as well and would want to create a long term relationship with all future graphic design work to keep consistency in the design as well as a reliable designer for long term work.

Target Market(s)

People who lead healthy lifestyle, prefers organic food, or healthy snack alternatives. Online based business so logo is a large part of branding.

Industry/Entity Type

It Company

Logo Text

Truthful Kernel

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wording "Truthful Kernel"... Additional information in project description

Nice to have

• Open to ideas as long as it meets our needs in project descriptions

Should not have

• Overly complex, logo should be simple but portray our brand and what is outlined in project description.

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Files