Packaging design for the Nocqua Pro Power Kit

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This customer received 12 packaging designs from 3 designers. They chose this packaging design from the Full Monty as the winning design.
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Packaging Design Brief
We need the outer packaging design for a new product from Nocqua Adventure Gear. We currently design and manufacture unique LED and rechargeable battery products geared towards outdoor enthusiasts and various paddlesports. This particular project is aimed at a product called the Pro Power Kit by Nocqua Adventure Gear.
Product details: 12V rechargeable battery source for fish finders, depth finders and other electronic devices.
* The rechargeable battery is durable and water resistant
* The battery is circuit board and overcharge protected
* Offered in 4.4mA and 10mA versions. Same packaging
* Includes the components required to connect the battery to your 12V device for use.
* Includes the charger
* The battery is light weight and compact
* Incredibly versatile
* waterproof DC connector allows for a quick and easy connection between the battery and electronic device
* This will be sold in retail stores and online
Our goal for the packaging is to have very clean look that fits our current brand image and colors. Our products are geared towards the technical savvy outdoor enthusiast.
The packaging materials consist of a cardboard craft box. Printable on the front panel, top panel, rear panel and bottom panel. The two side panels can be any solid color.
* I've included a document named PPK 3.4 which shows our packaging layout in mm, plus the fold lines. Please use PPKIT 3.4 for reference
Other included items for reference are:
* Our company font is Ehtnocentric Bold and Regular.
* Sample image of the Pro Power Kit
* Pro Power Kit in use connected to a fish finder.
* Specification details of the product are contained in the PPK 3.4 document.
* Our primary company colors are White, Black, Charcoal Gray and Light Blue.
* Please visit our website www.nocqua.com for additional branding, logo use, etc...
We provided all of the specifications and product details in PPKIT 3.4 plus the various attachments. Now we need your help with the design and layout. Thank you.
Target Market(s)
Outdoor sporting goods enthusiasts
Industry/Entity Type
Sporting Good
Font styles to use
Other font styles liked:
- Ethnocentric Bold and Regular
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Utilize the layout size and design specifications provided in the PPK 3.4 attachment.
- Our company logo and colors.
Nice to have
- A clean and simple design using the information and images provided. We can provide additional images if needed. Just ask.