• A$170

• 71 designs

• 14 designers

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Poster Design Brief

Needing a series of signs to be designed, each based on a standard design as per the below.

The standard poster (measuring 2000mm high by 720mm wide) will be located on a door that some 400k individuals will be walking past. The poster needs to be able to stop a very significant proportion of these individuals in their tracks, and motivate them to come over and read more.

What does the poster advertise? Our tours. Dive Busselton Jetty offers underwater walking tours in dive helmets off the end of the iconic Busselton Jetty, 1.8kms out from the shore.

The final design must be
1. visually striking / GRAB attention
2. be very simple and easy to make sense of all information on it
3. and communicate wonder / excitement / fun.

A mockup of the basic layout for the poster is attached showing headlines and copy required:
- size of font, and relative size of items within the sign v much up to you to decide - as long as achieve requirements above.
- High rez files for all images used are available.
- Female seawalker needs to be superimposed on background that has the the two jetty pylons covered in colourful corals. (Existing diver in these photos to be replaced.)
- Suggesting photos may work within an oval frame - seen something similar and liked the "dreamlike" feel it added.
- Wanting photos to dominate the sign / be the focus of the sign / be as big as possible whilst ensuring headlines and copy easy to read / make sense of.

Target Market(s)

Broadly, almost all 12-80 year olds living in or visiting the South West region of Western Australia
Focussed, visitors to the Busselton Jetty each day.

Industry/Entity Type

Tourism

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a design that GRABS attention of passers by
• have copy that is easy to read and v clear to understand
• motivate people to contact us

Should not have

• Anything that distracts from copy or photo of tour participant

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Files

Download all files - 48.7 MB