Coffee Roasting Business - Needs Logo Design

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This customer received 143 logo designs from 33 designers. They chose this logo design from MirjanaF as the winning design.
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Logo Design Brief
This is a coffee roaster start up business.
Business Name
The business name is "Silverskin" which is defined in roaster dictionary by Roast Magazine (http://roastmagazine.com/education/RoastersDictionary.pdf) as "The thin, innermost skin of the coffee fruit. During roasting, any silverskin left on the bean turns into chaff. "
Why?
I want to share the coffee passion and appreciation by selling fresh roasted coffee to homes in Western Australia. Myself as many others buy (use to buy) stale roasted coffee from supermarkets, this roasted coffee has expiry date of approx. 12 months, where it should have a maximum life of 21 days from day of roasting (should be consumed between day 5 to day 21) to enjoy the fragrance, aroma, acidity, sweetness and body of a proper coffee.
Requirement
Need a logo design that will be used for my website and other forms of advertising.
My expectation is that the logo needs to interpret the word "silverskin" by its meaning (as stated above). Need something unique and timeless.
Regards,
Ricardo
Updates
Brief has been slightly updated to correct some misinterpretation of logo. Added Wednesday, December 23, 2015
Target Market(s)
Homes in Perth Western Australia (Primarily)
Small cafes (Secondarily)
Industry/Entity Type
Business
Logo Text
Silverskin - Fresh Coffee
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional and shall represent the name and relation with coffee and roasting.
- Must be an original and unique logo.
- Logo name is "silverskin", slogan should read "coffee"
Should not have
- Should not be similar to pre-paid logos