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Logo design and branding for national tutoring and standardized test prep company

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Contest winning design
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This customer received 61 logo designs from 16 designers. They chose this logo design from Perkins Design Studio as the winning design.

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  • Closed - Design Selected
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  • Budget US$200
  • Number of designs 61 designs
  • Number of designers 16 designers
Logo Design Brief

We seek a clean, classy, professional logo for a national test preparation company. We provide tutoring services and college counseling to high school students and their parents, helping students increase their scores on the SAT, ACT, other various tests. We also tutor a wide variety of high school subjects, as well as work with students on their college applications.

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Updates

Hello, 

Thank you so much for your submissions! Due to unforeseen circumstances, we have had a major change and have decided to go with another name: Incite Education Group  "the spark to an exceptional score" inspire*insight*incite 

Designbay has said that instead of opening an entirely new contest, that I should message all designers, making you all aware of the change. The brief stays somewhat intact, in terms of the demographics, and our overall company description. However, the name 'Incite' opens up new directions for possible logos, such as capitalizing on the idea of a spark, fire/flame, or impetus, in addition to the more college related imagery (clock tower, books, college campuses, test taking.) 

Also, we were thinking that the design of the text itself could make use of the 2nd i in the word incite, replacing the dot with either a spark or flame, etc. That in addition to a separate symbol to be used for branding. The color palette we are going for: 890317 wine/red color  D3D1D1 gray  (mid range) in Adobe illustrator

We would be so appreciative if you could submit new designs for this project! 

Thank you so much for your work! 

Marissa 

Target Market(s)

our target demographic is middle to high income parents (particularly mothers) and high school aged kids (15-18 years)

Industry/Entity Type

It Company

Logo Text

Incite Education Group

Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Requirements
Must have
  • full name: Incite Education Group
    conceptually designed; dont just use a stock photo or object; we are looking for a cohesive design that conveys an image of test-taking, education, tutoring, college, studying, ivy league, prestige, confidence

    also: spark, flame/fire/ initiative 
    college clock tower 
    crest 

    possibly incorporate a spark or flame into the word incite? 

    color palette: 

    890317 wine/red color 

    D3D1D1 gray  (mid range)


     
Nice to have
  • cohesiveness

    well designed
    clean and classy
    serif fonts

Should not have
  • anything too concrete or obvious
Payments
1st place
US$185
Participation payments x 1
US$15
Total
US$200
Project Deadline
27 Aug 2009 14:00:00 UTC
Language