• US$200

• 52 designs

• 25 designers

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Logo Design Brief

We need a logo design for a new pet classifieds site based in Australia called 'FindYourPet.com.au'.

The website is the only site to list rescue animals, animals from breeders, and animals from private sellers in the one place. The site will have everything from dogs and cats to birds, fish, horses - all pets, all shapes and sizes.

Brand personality:
Friendly, sociable, confident, honest, modern, relaxed and knowledgable.

A pet purchase is an emotional decision so the logo needs to feel professional to build trust, but also make the brand feel approachable and friendly and it should tap into the emotional side of the category of pet ownership. Finally, the site should feel modern and sociable as social aspects of the site will be key.

The colour palette should focus around green and/or blue. However, at this point, we are open to other suggestions also.

Logo references (some logos from other industries that appeal in terms of design):
1/ www.badoo.com - like the clean simple design, like the use of colour and shape of the logo.
2/ www.wimdu.com - like the 'fun' nature of the logo
3/ http://www.secondchancenc.org/ - for the pet space, don't mind the pawprint - but a bit limiting in terms of representing a range of animals

The logo should work with the 'com.au' added and without - i.e. 'FindYourPet' and 'FindYourPet.com.au. We are open to both upper case and lower case.

Target Market(s)

Primary audience: Mothers - 35yrs +

Industry/Entity Type

Pet

Logo Text

FindYourPet.com.au

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.