Revolutionary Smartphone App needs a catchy design

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Logo Design Brief

We need a company logo that can also be versatile in that part of it can standalone to be a smartphone app icon for an app called "DrinQsmart". It's an application for smart and busy business people to arrange casual meetings efficiently, avoid queues and keep in touch with their network in busy urban areas. In essence: Drink smart without queuing.

The Brand Essence of the company is "Your Time" because we aim to give time back to busy people in urban areas that they waste in queues and they could also spend with friends or family instead.

The entries we like showed the Q logo icon integrated with a concept of 'Time', 'Drink' and 'People'. Think Simple, Clean and Chic.

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Updates

All - We have had some great designs so far and very impressive.


The 3 colours themes we really like are deep/reddish Orange and turquoise blue. Please can you look at Yplan logo which is very bold, chic and different as it is simply the letter Y: http://yplanapp.com

We would like to see the logo as:
1. In the name drinksmart - we see Q (this is the unique item) the word 'drin' and 'smart' should be in a simple smart font that can be translated into .doc microsoft office suite documents Again 'Drin', 'smart' should be in grey or black shades only (but perhaps white on a black business card)
2. As a mobile App logo
3. Printed on a black business card
4. With the words 'Your Time' as the slogan beneath the logo written as the same colour as the 'Q' e.g. reddish orange.

Thank you - we appreciate your patience and we plan to make a decision in the next 2 days.

Added Thursday, July 04, 2013

Target Market(s)

23-37yr old, smart, time constrained, efficient business professionals in the urban areas

Industry/Entity Type

Business

Logo Text

DrinQsmart


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Emphasise the Q in the middle as this is going to be the main branding. As the app is about avoiding queues.

    We would like to use the "Q" interchangeably for:
    -the app icon
    -The logo
    -The company name/logo

    The logo should imply: chic, smart, premium



Nice to have
  • we think about the following colours: Gold (for premium), Blue (social networking) and white/black
Payments
1st place
£405
Participation payments x 4
£20
Total
£485

Project Deadline
07 Jul 2013 23:40:56 UTC
Language

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