Revolutionary Smartphone App needs a catchy design
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This customer received 200 logo designs from 56 designers. They chose this logo design from .tau. as the winning design.
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Logo Design Brief
We need a company logo that can also be versatile in that part of it can standalone to be a smartphone app icon for an app called "DrinQsmart". It's an application for smart and busy business people to arrange casual meetings efficiently, avoid queues and keep in touch with their network in busy urban areas. In essence: Drink smart without queuing.
The Brand Essence of the company is "Your Time" because we aim to give time back to busy people in urban areas that they waste in queues and they could also spend with friends or family instead.
The entries we like showed the Q logo icon integrated with a concept of 'Time', 'Drink' and 'People'. Think Simple, Clean and Chic.
Updates
All - We have had some great designs so far and very impressive.
Added Thursday, July 04, 2013
Target Market(s)
23-37yr old, smart, time constrained, efficient business professionals in the urban areas
Industry/Entity Type
Business
Logo Text
DrinQsmart
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Emphasise the Q in the middle as this is going to be the main branding. As the app is about avoiding queues.
We would like to use the "Q" interchangeably for:
-the app icon
-The logo
-The company name/logo
The logo should imply: chic, smart, premium
Nice to have
- we think about the following colours: Gold (for premium), Blue (social networking) and white/black