• US$400

• 78 designs

• 22 designers

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Logo Design Brief

We want a logo that is contemporary, professional and delviers to the values and eprsonaity traits detailed below.

Samways is a company that "THINKS AHEAD", and this is where its strategic advantage lies - other builders who operate in their segment (retail store fit out) tend to be less proactive, innovative and less transparent.

VALUES
1. Integrity
2. Team Player
3. Quality
4. Relationship Driven

PERSONALITY
1. Resourceful
2. Passionate
3. Communicative
4. Forward thinking

Target Market(s)

1. Conceptual Target Audience – Property Managers. Slow to trust, slow to forget.
They are reliant on the builder to deliver, or they are perceived to have not have delivered – a crime in Corporate Australia.
Whilst trust is crucial, it is a given for the top builders… what they want to see is a company that keeps on top of each build,
is ahead of the game so that they can report with confidence to their superiors.

2. Their core desire: To be bulletproof when building (therefore, Samways must make them look bulletproof to their bosses).

Hence, SAMWAYS ARE ALWAYS A STEP AHEAD.

Why is it true?
Samways has earned the trust of the industry. Samways delivers. Samways is on the client’s side
and manages client money like it was there own. Samways innovates. Samways solves problems
before they become issues. Samways has the skills to add value and innovate.

Industry/Entity Type

Construction

Logo Text

Samways Building & Construction

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Logo styles of interest

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Requirements

Must have

• The brand ambition is to be the smart choice in the industry.
  
  We want to merchandise the reputation Samways has established in the market, therefore, use of the word Samways is a mandatory.
  
  Building and Construction is a nice to have.

Should not have

• We don't want anythign too traditional.