• US$285

• 44 designs

• 7 designers

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Banner Ad Design Brief

We need Facebook ads designs for Stratatech Education Group.

There are 4 campuses in total.

Tulsa Welding School - Tulsa
https://www.weldingschool.com/get-started/all-programs-tulsa/
https://www.facebook.com/tulsaweldingschool/?fref=ts

Tulsa Welding School - Jacksonville
https://www.weldingschool.com/get-started/all-programs-jax/
https://www.facebook.com/TulsaWeldingSchoolJacksonvilleCampus/?fref=ts

Tulsa Welding School - Houston
https://www.weldingschool.com/get-started/all-programs-houston/
https://www.facebook.com/TulsaWeldingSchoolHouston/?fref=ts

Refrigeration School - Phoenix
https://www.refrigerationschool.com/get-started/all-programs/
https://www.facebook.com/TheRefrigerationSchool/?fref=ts


Sizes Required

- 1200x628 (Facebook Link Post) No more than 20% text coverage - Quantity (Welding School 3 variations & Refrigeration School 3 variations)

- 600x600 (Facebook Carousel Post) No more than 20% text coverage - Quantity Welding School 1 Set & Refrigeration School 1 Set)

Welding School

Slide 1 - Largest Welding School in the Nation!
Slide 2 - Get Trained in as Little as 7 Months
Slide 3 - Virtual Tour
Slide 4 - Hands-On Training
Slide 5 - Career Services

Refrigeration School

Slide 1 - Largest HVAC/R School in the Nation!
Slide 2 - Get Trained in as Little as 6 Months
Slide 3 - Virtual Tour
Slide 4 - Hands-On Training
Slide 5 - Career Services

I've uploaded some of our previous ad copy, and this style/theme in general has been successful for us. We typically use images of people welding or working with welding torches for the images. Feel free to use stock photos and then we will purchase them if chosen.

Please note that we cannot have more than 20% text on the image, see Facebook's guidelines here.

https://www.facebook.com/policies/ads#text_in_images

Total amount of images detailed below.

Welding School (just switch out logo in each)

3 - 1200x628
5 - 600x600 slides following slide guidelines above

Refrigeration School

3 - 1200x628
5 - 600x600 slides following slide guidelines above

16 total images.

Please email jayson@collingmedia.com if you have any questions.

Thanks,

Jayson Shreve

Target Market(s)

Target market for this is males 21 - 40 and generally very blue collar. Audience likes hunting, cars, duck dynasty, wrestling, etc.

See youtube pages here for a good idea of graduates.

https://youtu.be/Ci_22en_l4U?list=PLREPDb7eVoOFiuV0iaV5h09k3467mPVfc
https://youtu.be/I8hPKQqu184?list=PLREPDb7eVoOFiuV0iaV5h09k3467mPVfc
https://youtu.be/vG-h2WK-k0s?list=PLREPDb7eVoOFiuV0iaV5h09k3467mPVfc

Industry/Entity Type

Education

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be simple and straightforward, but well graphically designed. Maintain look and feel of landing pages.

Nice to have

• I would like to see people in the images for the most part. Open on this though.

Should not have

• Should not have more than 20% text on the image.

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Files

Download all files - 126.4 MB