Logo design for content strategist -- a writer / editor

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This customer received 27 logo designs from 12 designers. They chose this logo design from Milos Jovic as the winning design.
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I'm looking for a clear, not silly, not-busy logo for my freelancing business. My clients are usually publishers. My "brand voice" is kind of straightforward but a bit sarcastic, not fancy. Where many people who work in publishing's editorial wing are old-fashioned and like to quibble, I'm more interested in actually connecting with people. I live in Brooklyn, New York, and the Brooklyn attitude of upbeat but perhaps a little brash fits me.
Target Market(s)
Publishers (mostly books), and serious individual clients (typically already published authors, or those who have a good shot)
Industry/Entity Type
Business
Logo Text
Wordland
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Black and white is nice. Typographical is good. But I'm open to other possibilities.