SBF 2013 T-shirt Design Project

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This customer received 33 t-shirt designs from 12 designers. They chose this t-shirt design from ericsena as the winning design.
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Develop a t-shirt design for Smith Brothers Farms, a local, family-owned dairy delivery company (milkmen) that has served the greater Seattle area for over 90 years. This shirt will be sold on our website and proudly worn by our customers, employees and fans. Our customers love the quality and freshness of our products as well as the nostalgia that comes with having a neighborhood milkman. We’d like to see the design communicate the throw-back feel of a local milkman while still featuring contemporary, hip, even quirky design. Ideally, this shirt will become highly sought after by t-shirt connoisseurs of Seattle, and possibly even a collector’s item in the future.
Target Market(s)
Men and women in their mid 30’s to early 40’s typically with young children, living in the greater Seattle Area
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reference to “Smith Brothers Farms” or “Milkman.” Ideally both.
Nice to have
- Smith Brothers Farms Logo or a different creative take of the logo
Should not have
- Inappropriate, offensive or suggestive jokes, images or language