• A$200

• 90 designs

• 38 designers

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Logo Design Brief

I am looking for a logo which will help shift our customers perceptions as we have changed dramatically within the last year.
For legal reasons I need to keep the name Gourmet on Wray Cafe, however I would like the general public to view us as 'Wray Cafe' (with the 'Gourmet on' being in much smaller print).
We make everything on site and our tag line is 'straight from our kitchen to you'.
Our primary colours are a very light, pale green, black and white.
We are a cafe that prides itself on service as well quality of food. We offer a free book exchange, live music and have a record player and guitars on site for our customers to play and enjoy. The music side is one of the things that sets us apart from our competitors creating a 'live vibe' the other cafes do not have.
We have a lot of competition on the street with 3 other cafes so I am looking for something to stand out. The street (which is Wray Avenue, Fremantle, Western Australia) is in the throes of
becoming a icon for the area and I would like to utilise this. There is a strong general vibe of the alternative, environmental friendly throughout the entire suburb, however we are also located closely to a major hospital and need to appeal to the Dr's & nurses there.
We are already doing reasonable well on breakfasts and lunches however are lacking in customers wanting to come in and hang out over a coffee- this is a primary area I am looking at increasing with a new brand incorporating the logo.
My branding is going to be designed around coffee, food & music coming together in order to lure in new clientele.
Having said this I am open to new ideas or interpretations of how we can portray ourselves in order to be viewed as the 'place to be' somewhere you want to go and never leave.

Target Market(s)

This will sound lame but we are targeting the cool crowd! Ages 18-40. Musicians.

Industry/Entity Type

Hospital

Logo Text

Gourmet on Wray Cafe

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Themed around MUSIC, COFFEE & CAFE! Vintage feel, remember we're going for live music and records, not mp3 :)
  Legal business name is Gourmet on Wray Cafe but we would like our customers to start calling us Wray Cafe so must have 'Wray Cafe' as primary focus, with 'Gourmet on' in smaller text and be designed in our colours, pale green and black. White may also be used

Nice to have

• Would be nice to have our tag line in it 'straight from our kitchen to you'

Should not have

• Should not look too modern as we have a vintage feel going on