Unique Brand Pattern for Figo Pet
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This customer received 21 graphic designs from 5 designers. They chose this graphic design from alex.ronin as the winning design.
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Graphic Design Brief
Figo Pet insurance is a technology based pet insurance company. We use clean design and position ourself as more of a lifestyle company than a "insurance company." We make life easier for people and their pets and our products our insurance and technology. Our target is a urban female... with a softer side. She is not running in heals... she is out on a hike with her pup. We are looking for our own unique pattern/texture that can be used on stationary/ marketing materials/ pet products/ website. We are not huge fans of cheesy paws or any visual that is used over and over again in the pet world. we try to be a touch more sophisticated but still approachable . Our website is www.figopetinsurance.com ... check it for a good starting point . Thank you so much! Attached are photos and brand guidelines for photography as well as photos that align with out brand. Also out pet cloud logo and out primary logo.
Target Market(s)
Urban female 25- 40
Industry/Entity Type
Insurance
Font styles to use
Other font styles liked:
- Proxima Nova or knockout
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.