• €120

• 80 designs

• 22 designers

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Logo Design Brief

Georg Fischer (http://www.georgfischer.com) is a Swiss industrial conglomerate comprising three different divisions:
1. GF Piping Systems: active in the production of piping systems (mainly fittings and valves) // http://www.gfps.com
2. GF Automotive: cast parts for the automotive industry (iron and aluminium casts) with light-weight focus // http://www.gfau.com
3. GF Machining Solutions: high precision tool machinery (EDM and high-speed milling machines) // http://www.gfms.com

All divisions jointly defined the new Strategy 2020 this year. In order to transport the message about the new Strategy 2020 to all GF employees, GF is now looking for an icon/logo to describe the most important message of the new strategy in an easy to understand way. The logo should also work in a small format e.g. as header on a Word document.

GF Design elements:
For the GF design elements please see attached document “GF_Basic_Elements_Guidelines_October14”. Especially the “sparkles” (small colored pluses) are an important element of our Corporate Design and might be useful for the logo.

Industry/Entity Type

Industrial

Logo Text

Strategy 2020 (optional - does not necessarily have to be displayed in the logo)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• DIN next regular or bold (optional Arial)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should express following vision of the new Strategy 2020:
• Deliver added value for the customer: through innovative services & complete solutions
• Elements of the strategy:
• • Profitable expansion
• • Customer focus
• • Added value
• • Higher focus on complete solutions

Nice to have

• Ideas that could be built into the logo:
• • Puzzle/Circle with 3 or 4 elements that interlock with each other to describe how the three divisions (plus optional corporate as fourth element) work jointly together and support each other in reaching the goal of the new strategy. GF = one family
• • Text: “Strategy 2020” might be added optionally
• • GF sparkles as design element (optional, do not necessarily have to be displayed in the logo!)

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Files

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