Sinew Blog logo for a fitness blog
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This customer received 62 logo designs from 17 designers. They chose this logo design from alpha05 as the winning design.
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I am over Sales and Marketing for about a dozen country clubs across the nation. Our fitness directors at each club are collaborating and making a fitness blog that all of them could contribute too and share with the Members of each of our Clubs. It will be called Sinew. Here is the definition.... Sinew : a piece of tough fibrous tissue uniting muscle to bone or bone to bone; a tendon or ligament. •the parts of a structure, system, or thing that give it strength or bind it together. We like how this word represents strength and want that to show through the logo. This picture I have attached is not exactly what I am thinking….but it has elements of my thought process that could maybe get you on the right path. I was thinking the letters would be solid and in cursive, and then connection points between the letters would be more of the “connective tissue.” I am not married to this idea, but maybe it would give some inspiration. It wouldn’t necessarily have to be red or show the specific details like the pic below does, but I do want the meaning of Sinew and the fact that it is a fitness blog to show in the logo.
Target Market(s)
Direct: Members in our Clubs
But...we would love for this to bleed out to all fitness gurus and become a huge blog in the fitness marketplace
Logo Text
Sinew
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The meaning of Sinew represented
Should not have
- Not just a cursive font, not too many colors