• US$450

• 207 designs

• 87 designers

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Logo Design Brief

We need an abstract logo design AND an associated wordmark logo for a (Canadian) company that is rapidly expanding locations to new communities and provides integrated health services to children and young adults that have special needs. Services can include psychology, physiotherapy, occupational therapy, speech therapy, music and art therapy, tutoring, nutrition...etc.

The company is named blueballoon. The name can be distracting to some clients (who think we are a balloon company). We'd like our abstract logo to support that we are not a balloon company. (The owners felt the brand could take on it's own identity (and overcome the literal meaning....like starbucks))

Our organization focuses on helping family's. Our clients are almost all children and young adults with special needs - but we also service typically developing kids whose parents might see that something 'isn't quite right'. Special needs includes brain injuries, down syndrome, autism, cerebral palsy...etc.

Our tag line is 'Enable Potential'. We also like "Because it is Possible"

We like the use of primary colors.

We like thoughtful, insightful but simple designs.

We'd like to avoid obvious visuals of blue balloons, families or anything related to disability specifically. Instead if there could be a visual representation of difference (different colors/shapes) and conceptual connectivity.

We really like the following companies logos
http://tyze.com/

And the use of imagery on this site:
http://www.theparentingplace.com/

Target Market(s)

Family's with children and young adults. Professionals who would refer families to us.

Industry/Entity Type

Health

Logo Text

blue balloon

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Logo styles of interest

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Requirements

Must have

• We like the use of primary colors.
  
  We like thoughtful, insightful but simple designs.
  

Should not have

• We'd like to avoid obvious visuals of blue balloons, families or anything related to disability specifically. Instead if there could be a visual representation of difference (different colors/shapes) and conceptual connectivity.