• US$200

• 169 designs

• 46 designers

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Logo Design Brief

A logo design for Dots N Purple, a newly created company in Singapore, which intends to launch a European multi-brand clothes and accessories store for women, men and children.

Dots N Purple's aim is to showcase quality European brands through fresh, casual chic clothes, and partly baroque chic.
Modern designs and attractive colourful items will be strong selling points.

The project is its initial phase and a logo is needed to represent the company.
Dots N Purple would like to see designs that are not too feminine or child-like despite the use of the word and colour Purple; darker shades of purple such as plum should be used, together with another bold colour perharps.

The final design should communicate quality and style, with a European feel.

Note: The N from Dots n Purple doesn't have to be in capital, can be in small letter, and same goes for the whole logo.
Would nice to use thin fonts.

Target Market(s)

Women, children, men, aged 30-50 in Singapore, from any nationalities, who like colourful but chic clothes.

Industry/Entity Type

Store

Logo Text

(None provided)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The logo should be recognisable in black and white.
  - The logo should display well on both dark and light background if possible

Nice to have

• It would be nice to work on some round shape representing the feminine side and to also integrate other more masculine shapes.
  
  The logo provided in the attached file is only there as an example of how a logo (the crown) is integrated in the name but can also be used separately. This could be a nice to have. (A dot would be used instead of a crown).
  
  

Should not have

• - Should not look too feminine or child-like
  - Should not look flashy (no flashy colours), old fashion.

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Files

Download all files - 1.2 MB