Logomark for Cycle Taxi Company
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This customer received 78 logo designs from 22 designers. They chose this logo design from Vortex as the winning design.
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Logo Design Brief
We need a logo design including type and mark for a new cycle-taxi company that provides fun, friendly, transport around Stockholm, Sweden and at the same time carries 'out-of-home' mobile advertising for large brands.
We sell 'Attraction in Motion' with a view that our service allows people to 'see' Stockholm and 'be seen' by high street shoppers/consumers.
The logo should appeal to our diverse range of customers;
- tourists
- party-people
- advertising bureaus
The feel should reflect our values and mission - to provide fun and friendly transport and slick, modern, cutting edge, highly-effective advertising opportunities. We are challenging big City Bus Tour companies by providing eco-friendly, clean and more personal tours.
Our cycle-taxis are modern, German engineered, battery assisted modern tricycles (pedicabs) with one riders pedalling and able to take 2 or 3 passengers. Our appeal is to be highly visible within the density of Stockholm's central business district and historical old town.
We would like to avoid cliches of 'green, eco friendly' colours and images and prefer other bold, attractive colours which must include a vibrant orange. Dark blue supporting this colour is also preferred.
Logotype should be clean, professional yet fun and bold.
Target Market(s)
Tourists. Advertisers.
Industry/Entity Type
It Company
Logo Text
Hej Hej Stockholm!
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear explanation that the service is an attractive, eye-catching modern, professional, 3 wheel, cycle-taxi service.