• A$160

• 214 designs

• 60 designers

---

Logo Design Brief

We need a logo design for an exciting new anti ageing beauty product.

The target audience is predominantly women aged 40 - 70. However some men may use it too so we don't want the design to be 'too girly' or too focused solely on women.

The product has a scientific background so we want the logo design to be more clinical than cosmetic. This is important. It's not a gimmick but rather something backed by scientific research.

It is also a high end luxury product so the logo should convey that. We want the logo to convey QUALITY product.

The logo will be used on:
The product itself (possibly)
The product box (definitely)
The business cards
The website
All other advertising (Both digital and print)

The logo needs to be supplied in editable format including Black & White, Grey scale, Reverse, Transparent background etc.

We would also like to see a simpler version of the logo, such as a 'V' symbol. Something that may be used as a sticker seal on the box. Or it can be a different kind of symbol, it doesn't necessarily need to be the letter V if you have other ideas.

To present your ideas for selection you may wish to show what the logo might look like on a small box or on a business card. This would help to showcase your design.

The colours we like are TEAL, TURQUOISE, WHITE, METALLIC SILVER, BLACK.

No other colours are to be used in the branding.

The base colour will be predominantly white with a lot of blank space, we like a minimalist CLEAN look.

You may also wish to present your logo ideas with and without a TM symbol as we plan to Trademark the logo once it is finalised for the product.

Have a look at the attached files for ideas of the style/colours that we like. There's also approx box size in there so you get an idea.

The successful designer will likely work with us to design Business cards, the packaging, Instruction leaflet, advertising, website elements etc.

Please ask any questions if needed.

Good luck!

Target Market(s)

Predominantly women aged 40-70 but some men also.

Industry/Entity Type

Product

Logo Text

Visette

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Clean Minimalist style.
• Teal/Turquoise
• Be suitable for single colour printing as well

Should not have

• Should not be too similar to other logos - please try not to copy.

---

Files

Download all files - 2.0 MB