Logo for a beachy online auction site

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Contest winning design

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This customer received 18 logo designs from 8 designers. They chose this logo design from morgancreative.ca as the winning design.

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Logo Design Brief

This is for an online auction site. We'd like to have a Nautilus shell (so minus the paws and antennae and whatever else that pokes out from under the shell), or any other beach/tropical theme. Could also be abstract if it conveys the message well. A couple of tones/colours that aren't too contrasting with each other. We're partial to marine colours, maybe blue shades, or blue/green, blue/yellow/sandy. Overall design to have as little lines as possible, so not detailed at all. Maybe smooth line, calligraphy-like, or with a playful, cheerful, youthful feel to it, not too serious. As if it was 3D/metallic considered but we realise it's hard to combine with the simple design! We would also consider anthropomorphising the subject (Nautilus or otherwise).
I'm soooo excited now - can't wait to see the designs :)

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Updates

Update - the winner of this project will get first choice for further work on the logo, e.g. Christmas, New Year's, Mother's Day, Father's Day etc.

Sorry guys it took so long to decide, there have been so many great logos to chose from that we were just torn. Had to have a meeting to slowly (and I mean it) work our way towards our #1. Pity we couldn't have several! Will be getting in touch individually now. Regards, Cecile.

Target Market(s)

Tropical island inhabitants! This site will be used by people living in New Caledonia (in the South Pacific Ocean), French speakers proud of their tropical island and laid-back lifestyle. Typical user will be anywhere between early 20s to late 50s, somewhat tech-savvy enough to use a website but not geeky.

Industry/Entity Type

Online

Logo Text

100 balles Vendez, achetez, économisez!


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Requirements
Must have
  • Should look good in black & white.
  • Overall design to be as simple as possible, as little detail as possible
  • Tagline (Vendez, achetez, économisez!) to be separate from the logo as it may change later on.
Nice to have
  • Fun, marine, playful feel
  • Simplistic, as little lines as possible, calligraphy or 3D/metallic
Should not have
  • No more than three colours.
  • No script for the font.
  • No $ sign.
  • Nothing that looks like a gif or a clipart.
  • No coloured background.
Payments
1st place
US$70
Total
US$70

Project Deadline
18 Jul 2009 14:00:00 UTC
Language

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