Smart and innovative gadgets portal

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This customer received 54 logo designs from 22 designers. They chose this logo design from Studio Nifty as the winning design.
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Logo Design Brief
Need logo for gadgets eCommerce portal with a focus on innovative unique gadgets and startup market place. A logo with a mnemonic attached which by itslef will be the identity of the organisation and the functionality of the brand. Closest references are the Facebook "F" Pintrest "P" Twitter's "Bird" or the Stumbleupon button.
The use case of the brand is to use the mnemonic as a button to bookmark or select and object.
The reference image what i provided has a bell pin or could be a board pin referring to selection. Not necessarily i'm looking for the same pin to appear in the logo.
Note: I would'nt be looking at logo designs with a reference to the already existing PIN in the Pintrest logo/site .
Looking for a logo which vibrant easy to recognise and connects with the primary audience who are gadget freaks and looking at trying everything new or unique.
If i haver to visualise the mnemonic then to would be something which could standout among other social share buttons like Facebook 'F' Twitter 'Bird' Pintrest 'P' ...etc
Target Market(s)
Tech Savy Geeks and gadget freaks
Industry/Entity Type
Retail
Logo Text
IWOOT
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Byline : I Want One Of Those !
Nice to have
- Attached a reference which i tried to visualize. However i leave to the designer to come out with their own options.
Should not have
- images of Pins similar to Pintrest