• A$200

• 54 designs

• 18 designers

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Logo Design Brief

We need a logo design for a new company based in Queensland, Australia called 'Fly Girl Clothing'. We stock and supply the hottest dresses, club wear, leggings, and shoes at fantastically affordable prices. Fly Girl Clothing is based in Brisbane but items can be shipped world wide, although the majority of our customer are from Australia and New Zealand.

You can check out our range of clothing at www.facebook.com/flygirlclothingstore

We are currently only operate and market Fly Girl Clothing through Facebook and eBay, with the plan of expanding to a website once we have a logo designed. Later down the track, we will be moving into a physical store, so the logo needs to be versatile.

The majority of our customers range in age from 16 - 30, so we need a logo that is appealing to a younger age group and something that is fresh, hip and cool.

The name Fly Girl Clothing stemmed from the idea of a female version of the 'B-Boy', so we want to try and incorporate the feel of graffiti in the way of creative writing (but still easy to read, not like some graffiti!), and the bright colours.

The final design should communicate that we are a young and cool fashion label that encourages our customers to feel hip and 'fly', but hot and sexy at the same time.

Target Market(s)

Females aged approx between 16 - 30.

Industry/Entity Type

Clothing

Logo Text

Fly Girl Clothing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.