Fairwinds Biz Bookkeeping & Tax Solutions Inc.
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This customer received 47 logo designs from 19 designers. They chose this logo design from C1 Media as the winning design.
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Logo Design Brief
Logo design. We do not need the entire company name in the logo. The "bookkeeping & tax solutions" can be a tag line if that is more manageable. This is a business based in Jacksonville FL that serves high end builders, contractors & BMW/high end auto repair shops. Nautical is ok as long as it is modern/stylized. Could use something that possibly ties in mountains, a horse-again stylized/modern. Should communicate financial safety/strength, growth, "on the move" and be classic/high end.
Target Market(s)
small businesses-especially service businesses, medical/dental/veterinary offices, auto repair, manufacturing firms, restaurants, construction contractors-plumbers, other trades etc. High-end home builders & real estate.
Industry/Entity Type
Accounting
Contact Information for Business Card
can be vertical or horizontal. would like "space"-don't fill the entire area
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- elegant, clean, modern but classic. Convey financial security/growth or a high end feel- something like a law firm or accounting firm would have. Would like a logo that could be replicated easily into digitized shirt logo if possible. the images I posted are just ideas of things I like. I don't know if they can be translated into a design or logo or not.
Nice to have
- I like the "monogramming" or stylizing of the letters I have seen in a lot of the business card designs where the beginning letters of the firm are incorporated in the design. As mentioned above, it's not needed to use the entire (long) corporate name in the design-the 'bookkeeping & tax solutions" can be a tag line below the main lettering/logo. We are located in a Beaches area on Coastal FL so that is definitely an element of this business area, however we will be re-locating to the Blue Mountains area in the next 5 years so I want to keep something that will be applicable in ocean/beach community and mountain community. I Like a lot of different font styles too, I checked all of them as I am open to different types as long as they fall in the "look and feel" areas I highlighted.
Should not have
- Not cutesy, not overwhelmingly nautical. Not too many colors. Not all one color either. Tend to like more classic colors, I have put down to let the designer choose but I have tended to not like oranges or pastels in card design too much but I am open to the right look if the designer comes up with it.