Energetic Non-Profit Needs Distinctive Logo for Economic Development Project

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This customer received 86 logo designs from 31 designers. They chose this logo design from Logoplain as the winning design.
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Logo Design Brief
Together Forward is a non-profit built to address the economic disparities plaguing our society today. We are starting an economic development initiative called "Be North Lufkin." We need a logo that is combination icon/title that will be used for apparel, marketing, and website. Feel free to incorporate colors from the main company (www.togetherforward.org) or use purple (the color of the high school)
Target Market(s)
Lufkin, TX citizens and later, outside businesses who wish to relocate there.
Industry/Entity Type
Non Profit
Logo Text
Be North Lufkin
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Century Gothic
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project must have an "L" in the main icon logo. Instead of putting an "N" for north, consider using a compass or a compass arrow to signify "North." The "Be" doesn't have to be part of the icon logo but will be in the lettering below. The color scheme must either match the color scheme of the non-profit corporation (www.togetherforward.org) or the purple of the high school (http://lufkin.high.schoolfusion.us)
Nice to have
- I would like to see a logo that looks good in black and white and will be immediately recognizable on an embroidered polo shirt.
Should not have
- It should not have any other color outside of the brown/orange or purple as stated above. It should not feel old or traditional.