• US$160

• 60 designs

• 23 designers

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Logo Design Brief

We need a logo design for a new coffee shop based in Two Harbors, MN, a small city in Northeastern Minnesota. The coffee shop will offer espresso drinks and fresh drip coffee freshly roasted in a nearby city.
The shop will also offer breakfast sandwiches and lunch salads, sandwiches and soups made in our kitchen. The cafe will offer locally grown and produced foods as much as possible in our northern MN climate.
The unique thing about our shop is that it is located in a cedar tree forest, in the middle of our small city! Our building also houses our bike shop that offers sales, rentals and repairs of bicycles. This is all located along a major road near a busy grocery store.
The name of the bike shop is Spoke N Gear (we are also looking for a logo for the bike shop). The owners are a local family hoping to create a profitable gathering place for bicyclists, hikers and people of all ages. Our target market is those aged 18-50 who are purchasing bicycles and other outdoor gear, specialty coffee drinks, and healthy food.

Target Market(s)

People of all ages looking for quality coffee drinks and healthy food. Specifically people aged 18-50 willing to spend money on coffee and who also enjoy the outdoors.

Industry/Entity Type

Coffee Shop

Logo Text

Cedar Coffee Company

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Natural authentic look.
• Our shop is brand new, under construction, with inside and outside comfortable places to sit. See photo of cedar trees below located near the patio of the coffee shop. The building has lots of windows.
• The logo must appeal to both male and female customers.

Nice to have

• A circular design that we can stamp onto the bags of coffee that we sell may be nice but us not necessary.
• A natural theme like cedar trees, birds. No mountains due to conflict with another brand.
• Orange and or green tones are preferable, but we are open to different colors.
• See cedar tree below and this description from wikipedia: Thuja occidentalis, also known as white cedar, is an evergreen coniferous tree, in the cypress family Cupressaceae, which is native to eastern Canada and much of the north, central and upper Northeastern United States,[1][2] but widely cultivated as an ornamental plant. The species was first described by Carolus Linnaeus in 1753, and the binomial name remains current.
• Another image below is a cross section of a cedar tree that resembles a heart. I have made some prints of this and photographed it to add to the photos below.

Should not have

• a cold industrial look

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Files

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