Toss-in label design for Standup pouches
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This customer received 20 packaging designs from 8 designers. They chose this packaging design from Black Dot.... as the winning design.
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Packaging Design Brief
We need a label design for a RV and Marine Holding tank Toss-In product. It should give an environementally safe Green feel, show a hand tossing one into a toilet, Maybe picture of a RV and a boat, mention ease of use and a strong odor control abitlity, safety of use to the person and the environment. This project is for labels to be put in the from and back of "standup" pouches such as in stores for Laundry and dishwasher products,
Target Market(s)
Retail shelf in Recreational Dealer stores and Marine store
Industry/Entity Type
Marine
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- action on front label such as tossing in a pouch into a RV toilet, Must have a sign saying Environmentally Safe, contain 12 pouches, a back label for instructions and safey issues and a bar code, Must say product of Canada, Westchem Mfg. Ltd. Abbotsford, BC V2T 4C6 Perhaps a camping or a marine scene on the label to enhance the feel
Nice to have
- not to cluttered but a direct message. Plain easy to read front label but also let the picture tell the story, area for bar code on back label
Should not have
- No sure yet....