• US$320

• 202 designs

• 38 designers

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Logo Design Brief

Our fitness business Core Principles Strength & Conditioning based in Stamford, CT needs to update their existing logo. We work with primarily with busy professional males and females in their 30s, 40s & 50s to move better, get stronger, feel better and live better. The existing logo is attached. I would like to keep the theme the same,( i.e still use an filled in outline of a male and female) but change the pose that the figures are in. The poses should better represent strength and conditioning movements such as squats, push ups and planks for example. Please see attached examples. While I still want a male and a female figure in general they will be more masculine than the current figures. I have the existing logo in ai. format that can be used and modified. I would like the final version in ai, as well as pdf and hi-res jpg

Target Market(s)

Affluent business professionals ( male & female) in their 30s, 40s & 50s who are looking to improve their fitness

Industry/Entity Type

Fitness

Logo Text

Core Principles Strength & Conditioning

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Name, A male and female represented, the same colors as the existing logo. See attached. A clear representation of Fitness, and Strength & Conditioning

Nice to have

• A masculine, yet male and female friendly image that appeals to affluent individuals in their 30s, 40s, and 50S.

Should not have

• Items not related to fitness

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Files

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