• US$200

• 75 designs

• 21 designers

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Logo Design Brief

I'm creating a new business and looking for a logo and/or icon. The business name is - Drifting Sol - and the business description is as follows:

"...Drifting Sol embodies the exploration of the ethnic, insane, adventurous and often unchartered corners of Surf, Art, Travel, and Culture. Wandering the roads less travelled our aim is to provide products and services that personify our love of surfing and traveling ~ and everything that falls in between. No ego, no nonsense; just plenty of Sol [Sun] and Soul..."

I'd like something that captures the play on the word "Sol", which is spanish for 'Sun', and its meaning as "Soul" i.e. living with intent and out of the 'rat race'. e.g. sun rays...

And want to focus on surf / ocean. Future products and services will be primarily in the surf industry; and most likely be things like surf tours, timber surfboards, mini skateboards, surf art, films, shirts, etc.

I was thinking about possibly tail/fins of a surfboard spraying a wave into the shape of suns rays...

Target Market(s)

Aimed at males from 20-40 who surf and adventure/culture travel, and are not "mainstream". They want authentic products and experiences with soul!

Industry/Entity Type

Business

Logo Text

Drifting Sol

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It would be good if the logo can be utilised for different brands within the business as they evolve i.e. easy to add additional product/service text to the original logo.
  
  For example:
  
  Drifting Sol Surfboards
  Drifting Sol Skateboards
  Drifting Sol Bali Surfaris
  Drifting Sol Art

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