• US$130

• 17 designs

• 9 designers

---

Graphic Design Brief

Canal Alliance believes that when low-income immigrants acquire the right tools (skills and abilities), they can overcome poverty and build a pathway to success as new Americans. We accomplish this through our wraparound strategy, which offers a full range of services designed to help people overcome barriers to the acquisition of the skills and abilities they need to thrive. This process involves recognizing the diverse skills immigrants already possess, resolving immediate needs or problems, identifying opportunities for growth, and monitoring progress toward goals. As a result, clients are able to acquire the skills and abilities they need to thrive as new Americans.

We need a postcard design that follows the Canal Alliance brand, but also has a heartwarming/holiday feel to it with a cool factor. This postcard will be mailed as an insert with our appeal letter. The purpose of this postcard is to encourage donors who receive it to reuse/mail it to someone else and encourage them to donate to Canal Alliance.

Target Market(s)

Donors

Industry/Entity Type

Non-Profit

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Our Colors: #3276b5 #9bcb3c #fece3e #f04a50
• Double sided Postcard:
• Front side:
• - A design that is welcoming and has a heartwarming/holiday feel to it
• - Our logo
• - and a message (examples: 'Thinking About You'.. 'Giving back to the community'.. 'Celebrate with us'.. 'Sharing the holiday spirit'.. 'Share the cheer'.. 'Invest in our community'..) I'm open to new ideas.
• Back side:
• - Mission Statement
• - We help low-income, Spanish-speaking immigrants acquire the tools they need to thrive.
• - Logo
• - site link (canalalliance.org)
• - donation link (donate.canalalliance.org)
• - Call to action (Invest in Canal Alliance Today!.. Wishing you Happy Holidays, join me in supporting New-Americans today.. etc)
• - Leave area available for sender info and person receiving info (like a regular postcard)
• - 4154542640
• -FB and Twitter icon

Nice to have

• Postcard Final Dimension: 3.5"x5" (with bleed, PLEASE)
• PROJECT SPECIFICS
• Audience = Donors
• Message = Asking other to invest on Canal Alliance
• Product = Postcard Design 3.5"x5"
• Font = Sans Serif

---

Files

Download all files - 29.8 MB