• US$160

• 31 designs

• 5 designers

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Label Design Brief

Title: Lithology Label Design – Lafayette Farmhouse
Date: November 6, 2015
Contacts: Lee Kaplan

PROJECT OVERVIEW
Objective:
• Create look & feel for Lithology beer bottle

Description:
• Label design template for beer bottle that carries Lithology branding and allows for Handwritten ABV, IBU, SRM, Batch# and Bottle#

Other considerations:
• Lithology artwork per beer type


CREATIVE EXECUTION
Branding:
• Brand personality: Scientific, Cultural with purpose
• Fonts: Road Movie, Rockwell Nexta Rust, Lavenderia
• Colors: Orange (C:2 M:72 Y:100 K:0) & black (C:0 M:0 Y:0 K:100)
• Logo: Provided (Lithologybottlelabel.ai.jpg) (LithologyLogo-Enhanced.psd)

Beer Description
Lafayette Farmhouse
6.0% ABV 22.3 IBU Hop Varieties: 2 Grain Varieties: 5

Style: Farmhouse Ale

Description: Named after Gilbert du Motier—better known as the Marquis de Lafayette, the Frenchman who enlisted in the American Revolution and went on to become one of George Washington's closest allies. The beer is a celebration of the two countries and blends characteristics of a traditional French Saison with the sweetness of an American fall harvest. American corn and wild honey compliment the malted grains and French Saison yeast to give it a slightly sweet flavor. Peach and passion fruit aroma dominate the nose of this complex beer. Sniff then sip… or gulp. The fruit aroma comes from the dry hopping process.

Label Content:
• Include all government-mandated content, below
Brand name Lithology Brewing Co.
Class and type designation Farmhouse Ale
(type of malt beverage, eg, Ale, Lager, Stout, etc)
Name and address BREWED AND BOTTLED BY LITHOLOGY BREWING CO.
211-A Main Street
Farmingdale, NY 11735
Net contents 22 fl oz
• All of the above content must be legible, at least 2mm/6 pt font, contrast well with label background, and be placed on front of label*

Alcohol content ___% ALC/VOL
(alcohol content must be expressed to the nearest 0.1%)
• The above content must be legible, at least 2mm/6 pt font, of the same kind and size of lettering, of equally conspicuous coloring, and can be placed on front, back or side of label*


Government warning GOVERNMENT WARNING:
(1) According to the Surgeon
General, women should not drink alcoholic beverages during
pregnancy because of the risk of birth defects. (2) Consumption of
alcoholic beverages impairs your ability to drive a car or operate
machinery, and may cause health problems.
• The above content must be legible, at least 2mm/6 pt font, 25 characters at most, contrast well with label background, and can be placed on front, back or side of label*

For more information: http://www.ttb.gov/beer/bam.shtml

*INTERNAL NOTE: Size/style requirements change for 22oz labels.


Design:
• Use Middle of Label for Name, or design

For more information: http://ngmdb.usgs.gov/fgdc_gds/geolsymstd/fgdc-geolsym-sec37.pdf

PRODUCTION
Specs:
• Main label (3.75 in x 4.25 in)
For more information: http://www.grogtag.com/shop-bottle-type or
https://orders.grogtag.com/grogtag/start_with.cgi?tag=live-uploadyourown-grog-full#_ga=1.205875860.620594844.1443011649


Format:
• Working files: .ai, .psd, .indd
• Print-ready file: hi-res .pdf
• Other font, vector, or image files

website:
www.lithologybrewing.com

Target Market(s)

Craft Beer Drinkers

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Font styles to use

Other font styles liked:

• Road Movie, Lavanderia, Nexta Rust

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use of Lithology Logo(s). Though design should incorporate the style and name of beer, the label layout should be able to be used on additional beer styles.

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Files

Download all files - 12.7 MB