Design for Magento Sports ecommerce

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Contest winning design

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This customer received 65 web designs from 17 designers. They chose this web design from AVROM as the winning design.

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Web Design Brief

Looking for a design (the PSD's only) for a web shop selling sports equipment.
We are using Magento but feel free to change any of the standard features/elements in Magento.
We are hoping to see something different and creative. Unlike the usual ecommerce designs from TemplateMonster etc.

The main categories will be: Running (shoes, clothes etc), football (soccer), Handball, Cycling(equipment only), Fitness, Tennis and Swimming.
Lots of subcategories so easy navigation, like a dropdown, megamenu, might be an obvious choice.

The design should at least include suggestions for: Home Page, Product list, Product view and a CMS page (like About Us).



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Updates

Hi everybody

Thanks for all the proposals on the project.
There're some really great ones and I appreciate the time and effort you all put into this.
I'm busy walking through each one and will get back as soon as possible.

Niels

Added Tuesday, July 02, 2013

Target Market(s)

Male & Females between 18-60. anyone doing sports in above categories.

Industry/Entity Type

Fitness


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Filter/Layered Navigation is important. We use Manadev. See here:
    http://www.manadev.com/demo/seo-layered-navigation-plus/

    Manufacturers logo on Product view page.

    Related products / Upselling on Product view page.
Nice to have
  • Product labels/stickers for marking New products, Special offer etc on Product List and Product View.

    Icons instead of text links for Cart, My Account, sorting etc.

    Responsive design that can make use of widescreen monitors as well as tablets.

    The use of "handwriting" or handwritten icons, like here on designcrowd(sorry), looks awesome. :-)
Should not have
  • you can disregard the following Magento features:
    Wish list
    Email a friend
    Reviews

Files
JPG
logo Friday, 14 June 2013 08:07:05
Friday, June 14, 2013
Payments
1st place
US$800
Participation payments x 3
US$20
Total
US$860

Project Deadline
28 Jun 2013 22:50:20 UTC
Language