Fused7 Logo Design Project

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This customer received 301 logo designs from 111 designers. They chose this logo design from BlytheBarlow as the winning design.
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Logo Design Brief
We are a Digital Marketing agency based in Shoreditch (the new tech city) which provides digital services of PPC / SEO / Display services along with web / outdoor and banner creative services also.
Fused7 signifies:
The 7 principles of Marketing , price, place, product, promotion etc
Who are our main competitors?
http://www.latitudegroup.com
http://www.epiphanysearch.co.uk/
http://www.umww.co.uk/um-london
http://www.lbi.com/uk/
http://www.steakgroup.com/uk/
http://www.latitudeagency.com/
http://www.iprospect.co.uk/
What’s the age range of our target customer base?
We are a young company and although our client base can range from young trendy small tech businesses to global corporations with senior level execs. However we want to ensure our logo engages with all of these and tells a story of the concept.
Colours:
Slick colour scheme – interesting contrasting colours, electric blues, blacks, grey – don’t mind inclusion of colour or colours as part of the logo
Colours should be rich and eyecatching and use clever contrasting
Do not use colour:
Primary blue (our absorb logo) - pink, bright green
What adjectives should best describe your logo?
Sleek
Clever
Innovative
Cool
Stylish
Creative
I like that font
What feeling or message do we want the logo to convey to those who view it?
Those guys take as much care in their appearance / branding as they do in the work for us
That’s a great logo
I love your logo !
That’s a clever use of a logo
Those colours work really well together
How would we like the typography to appear?
No italics or script, not keen on hand drawn either
We’re open to amalgamation of word mark and visual logo
What will your logo be used for?
Website – promo material – business cards – slide decks – legal contracts, press
Any logo design must fit with the site
www.thefused7.com
Examples of existing logo's we've looked at to date and have been discounted are attached with this brief.
The fused7 new files attached are the closest we got to something good enough.
Please feel free to ask any questions
Updates
Project Deadline Extended
Added Sunday, June 16, 2013
Project Deadline Extended
Reason: We've had some really good submissions and have asked for some more revisions from some, so need more time to see what comes back.
Thanks
Added Friday, June 21, 2013
Target Market(s)
Who is our target audience or intended market? Senior marketing decision makers - but equally young enthusiastic creative employees who might want to
Industry/Entity Type
Digital
Logo Text
Fused7
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Requirements
Should not have
- No images of electrical Fuses
No script font
No computer or space style fonts