• A$690

• 41 designs

• 9 designers

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Packaging Design Brief

We are an Australian IT distribution company looking to refresh the packaging of our own brand of Digital Media Cards and USB Drives. Our packaging for these products consists of an insert card inside a sealed plastic clamshell packaging.

We are seeking a fresh, simplistic design that makes the product look expensive, upmarket & classy, so consumers are pleasantly surprised when they learn that the price is no more expensive than our competitors products.

We are looking for a general theme to be taken across the various types of USB Drives & Digital Media formats, such as SD Cards, MicroSD Cards, Compact Flash Cards, etc.

There will need to be an obvious differentiation between the formats, whilst maintaining the overall look and feel across the range.

There are 10 variations required in total across the range. 9 for Digital Media Cards & 1 for our USB drives. Also there are varying capacities in each format, i.e. 4GB, 8GB, 16GB, 32GB & 64GB, however this would be just a capacity change on each style of card.
The different variations in the Digital Media range include, SDHC class 6 cards, SDHC class 10 cards, MicroSD class 6 with SD adapter, MicroSD class 10 with SD adapter, MicroSD class 6 with mini SD & SD adapter, CompactFlash 133x, CompactFlash 400x, CompactFlash 600x and SDXC extreme capacity SD card.

Target Market(s)

Mums/ Dads/ Business Professionals/ Casual Users, in fact anyone that has need for a Digital Media Card or USB Drive.

Industry/Entity Type

Digital

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It is naturally compulsory to include the Amicroe logo along with the applicable product specifications such as; type of card, relevant speed/ class, capacities & suitability/ compatibility with devices.
  
  It should be mentioned somewhere on the design that not all card types are suitable for all devices and that consumers should contact their device manufacturer if in doubt, to verify compatibility of their device with the relevant format.
  
  We would like to see a small chart (or similar) outlining the amount of Photos, Videos & Songs that can be stored with each capacity.
  Note: At this stage, if a blank "chart" can be included, we can finalise the amount of storage for each capacity as we get closer to finalising the overall design.
  
  The design must be able to facilitate the inclusion of an industry standard barcode.
  
  Must have Amicroe website address (www.amicroe.com.au) and Amicroe phone number (+61 2 9966 8896).
  Must state "please call for warranty support" under the phone number.
  
  Must state "Amicroe TM and Amicroe logos are internationally registered Trade Marks"
  
  Must include a very small "Made in China" reference.

Nice to have

• The product is of a professional grade and we would like this message communicated somehow.
  
  

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Files

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