Exciting new hand-loom textile / retail company needs company name image & logo design

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This customer received 63 logo designs from 22 designers. They chose this logo design from Naavyd as the winning design.
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We need a simple logo for a new retail company called "DeQi". We sell high quality, mainly organic hand-loomed textile products and are considering a wider range of products in due course. The logo needs to demonstrate quality and class and have a healthy, fresh and sophisticated look. The logo must also seek to associate quality, customer service, simplicity and personality. The products and therefore brand colourings must be soft / pastel.
We are looking for:
(1) the company name image being simple - something like "DeQi" in a sophisticated yet funky italic grey in a cream / off white 2D rectangular box with a simple grey or black or navy blue border or perhaps cream / off white text with a soft grey background; and
(2) a sharp / cool logo that combines the "D" and "Q" of DeQi with a similar sort of colour scheme.
Please see attached examples for company name image which will hopefully give more guidance for the logo also.
Updates
Project Deadline Extended
Reason: Unexpected family commitments have made it necessary to extend the deadline ... Apologies and many thanks for the designs received so far.
Added Monday, June 17, 2013
Target Market(s)
The same target market as The White Company & Jo Malone
Industry/Entity Type
Textile
Logo Text
"DeQi" (for the company name image) / "DQ" for the logo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.