• A$320

• 246 designs

• 54 designers

---

Logo Design Brief

We need a logo design for our new fitness company based in Canberra, Australia. We are looking to position ourselves to provide "whole of" fitness, health and wellbeing services to clients, including an extended network of offerings by establishing strong links with other health and fitness service providers.
Our motto is to get people "moving"... to connect with themselves and to connect with others in having a fun, rewarding and positive experience in their fitness and health journey. Getting fit and changing habits can be much easier with strong support and a healthy dose of laughter!
We would like to see designs that explore colours including turquoise, magenta and silver... possibly a bit of black and white if required.
The final design should be an eye-catching logo that can be used to engage, entice and encourage people to get fit and have fun! Something that would look great as a brand on apparel, water bottles, websites etc.

Target Market(s)

Variety of clients; focus on women

Industry/Entity Type

Fitness

Logo Text

Kinetik Fitness

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The final design should be an eye-catching logo that can be used to engage, entice and encourage people to get fit and have fun! Something that would look great as a brand on apparel, water bottles, websites etc.

Nice to have

• 1. Upper/lower case e.g. KinetiK Fitness. Noting: Explore the use of upper case for both K's to highlight Karen & Kersten.
• 2. Modern stylisation of human form
• 3. Modern font
• 4. Incorporate fitness plus health
• 5. Bold/deep colours (refer to attached document for examples)

Should not have

• Boring...

---

Files