new Logo / branding - electricians - great brief

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This customer received 106 logo designs from 31 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We need a logo design for our new business venture based in the North East of England.
We are a local electrical business that focuses on making home electrics safe.
We deal with customers buying and selling homes. Our target market is families and first time buyers.
Our existing electrical company logo is attached as a file to this brief.
We wish to keep the large light bulb that we already have but want you to develop the other elements of the logo in line with our requirements.
Ideas that we have had are;
- put a house in the filament of the bulb
- put a plug in the filament of the bulb
- include a house in the logo
- include some orange & some grey
the logo must contain / communicate
1. What we are about - 'making uk homes electrics safe
2. Name of Business - (MyHomeSafe)
3. We are domestic electricians specialising in safe electrics in the purchasing of new homes
Thanks
Updates
Dear All designers for our project
Added Monday, January 20, 2014
dear all
Added Tuesday, January 21, 2014
dear all designers
Added Wednesday, January 22, 2014
Target Market(s)
Home buyers - age 25-60
Industry/Entity Type
Electrical
Logo Text
MyHomeSafe - newcastle (location may vary)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. our existing light bulb from our logo
1a. What we are about - 'making uk home electrics safe
2. Name of Business - MyHomeSafe
3. We are electricians who work in homes
4. Our light bulb (filament of the bulb needs to change and no longer be the bridge, this is not appropriate to this business)
5. White background
Nice to have
- possible idea - smiley plug??
houses?
sparks?
we like the idea of possibly putting something on the roof of our vans - please see attached photo.
Should not have
- Should not have designs that appear dated / old fashioned.