• US$710

• 89 designs

• 3 designers

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Web Design Brief

We need a website designed for a PR + Marketing Campaign (Ideas Powered: It's What We Do) for the Texas Library Association (TLA), the largest statewide library association in the country.

The final design should communicate an empowerment to libraries, its innovative practices, and how they are helping and improving the lives of all communities (of all ages, backgrounds, experiences).

The look should be bold, captivating; meanwhile also simple, clean, easy-to-navigate.

LAYOUT (five pages total):
Page 1: Home – Intro
Animated logo transitioning into simple landing page.
Must feature #poweredlibraries and eventually featuring video.

Page 2: About the Campaign
Graphics/photos optional, text below:
Broad Objectives and Goals
Ideas Powered: It’s What We Do seeks to broaden the awareness of library services to the public and provide resources to librarians working in the state in order to promote libraries as vital, technology-centered institutions in the community.
The campaign provides a platform for the sharing of ideas and resources that strengthen the image of the library profession and the services provided by libraries in Texas.
Related goals include: providing librarians with the tools necessary to influence key supporters, shifting the perspectives of libraries as a center for books to a center for emerging technology and the cultivation of ideas, and spreading the message of the campaign through both traditional and social media outlets.
Librarians and information professionals are encouraged to actively participate in the campaign through social media outlets, using the hashtag #poweredlibraries, and by contributing content in the Ideas Shared portion of the campaign website.

Page 3: Toolkit – downloadable items
Downloadable Campaign Materials for library professionals
Buttons leading to subpages or one large page covering the topics below

Page 4: Ideas Shared: What We Do: Interactive element page
Toolkit
Here are the tools and downloadable materials for #powedlibraries everywhere. Use these campaign designs to showcase the innovation happening in your library! Check back as we continue to update this page with new content.
Logos
Campaign logos in various formats for use on your own customized designs.
Print Materials
Flyers, bookmarks, posters and more!
Web & Interactive
Graphics for social media and the Web.
Coming soon: #poweredlibraries campaign video!
PR & Marketing
Sample press releases, emails, and customizable content for a variety of library types: school, academic, public, and special.

Page 5: Contact Us Page
Can either be a sub-section of the About Us page, or a stand-alone link.
Standard submission form with the ability to upload documents for the Ideas Shared section.
Contact Us
Have a question or comment? Want to contribute a summary and photos or video of your innovative programs for the Ideas Shared section? Please get in touch!
NAME:
EMAIL:
PHONE:
ADDRESS: ?
MESSAGE:
ATTACHMENTS (upload)

MUST HAVE:
-Maintain the color-scheme of the logo (attached)
-The WEBSITE design must innovation and excitement. a contemporary design/layout that demonstrates vitality
-Somewhere on every page, we would like an interactive element for viewers, such as a stream from Facebook/Twitter with hashtags.
-Countdown to Campaign Launch
-Can we include animation? We are striving to create movement with the abstract icon in our log.

PLEASE AVOID:
-NO pastels, NO soft colors, nothing that might be considered feminine (pinks, etc); we do want to stear away from stereotypes (NO books, NO library buildings, NO reading conceptual designs) and standard icons (NO lightbulbs and NO lightning designs)

AUDIENCE/MARKET:
THE PUBLIC (also includes all kinds of librarians and their supporters: information, reference, school, public, special, law, academic, students, educators, administration, support staff, lay and advocates)

Target Market(s)

AUDIENCE/MARKET:
THE PUBLIC (also includes all kinds of librarians and their supporters: information, reference, school, public, special, law, academic, students, educators, administration, support staff, lay and advocates)

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The final design should communicate an empowerment to libraries, its innovative practices, and how they are helping and improving the lives of all communities (of all ages, backgrounds, experiences).
• The look should be bold, captivating; meanwhile also simple, clean, easy-to-navigate.
• LAYOUT (five pages total):
• Page 1: Home – Intro
• Animated logo transitioning into simple landing page.
• Must feature #poweredlibraries and eventually featuring video.
• Page 2: About the Campaign
• Graphics/photos optional, text below:
• Broad Objectives and Goals
• Ideas Powered: It’s What We Do seeks to broaden the awareness of library services to the public and provide resources to librarians working in the state in order to promote libraries as vital, technology-centered institutions in the community.
• The campaign provides a platform for the sharing of ideas and resources that strengthen the image of the library profession and the services provided by libraries in Texas.
• Related goals include: providing librarians with the tools necessary to influence key supporters, shifting the perspectives of libraries as a center for books to a center for emerging technology and the cultivation of ideas, and spreading the message of the campaign through both traditional and social media outlets.
• Librarians and information professionals are encouraged to actively participate in the campaign through social media outlets, using the hashtag #poweredlibraries, and by contributing content in the Ideas Shared portion of the campaign website.
• Page 3: Toolkit – downloadable items
• Downloadable Campaign Materials for library professionals
• Buttons leading to subpages or one large page covering the topics below
• Page 4: Ideas Shared: What We Do: Interactive element page
• Toolkit
• Here are the tools and downloadable materials for #powedlibraries everywhere. Use these campaign designs to showcase the innovation happening in your library! Check back as we continue to update this page with new content.
• Logos
• Campaign logos in various formats for use on your own customized designs.
• Print Materials
• Flyers, bookmarks, posters and more!
• Web & Interactive
• Graphics for social media and the Web.
• Coming soon: #poweredlibraries campaign video!
• PR & Marketing
• Sample press releases, emails, and customizable content for a variety of library types: school, academic, public, and special.
• Page 5: Contact Us Page
• Can either be a sub-section of the About Us page, or a stand-alone link.
• Standard submission form with the ability to upload documents for the Ideas Shared section.
• Contact Us
• Have a question or comment? Want to contribute a summary and photos or video of your innovative programs for the Ideas Shared section? Please get in touch!
• NAME:
• EMAIL:
• PHONE:
• ADDRESS: ?
• MESSAGE:
• ATTACHMENTS (upload)
• MUST HAVE:
• -Maintain the color-scheme of the logo (attached)
• -The WEBSITE design must innovation and excitement. a contemporary design/layout that demonstrates vitality
• -Somewhere on every page, we would like an interactive element for viewers, such as a stream from Facebook/Twitter with hashtags.
• -Countdown to Campaign Launch
• -Can we include animation? We are striving to create movement with the abstract icon in our log.

Should not have

• PLEASE AVOID:
• -NO pastels, NO soft colors, nothing that might be considered feminine (pinks, etc); we do want to stear away from stereotypes (NO books, NO library buildings, NO reading conceptual designs) and standard icons (NO lightbulbs and NO lightning designs)

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Files

Download all files - 1.3 MB