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Craft beer brewery needs a new brand logo
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This customer received 102 logo designs from 44 designers. They chose this logo design from conrad design as the winning design.
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A$160
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102 designs
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44 designers
Logo Design Brief
We need a modern and easy to read logo for a new craft beer brewery soon to be launched in Australia. The name to be incorporated in the logo is 'Hub Brewing'.
The logo will be predominantly placed on:
- Bottled beer labels
- Beer tap labels
- Beer glasses and coasters
- Apparel such as shirts and caps
- Signage for our brewery
- Posters at our distributor cafes, restaurants
- Other marketing materials such as business cards, flyers, website, etc.
What The Hub Brewing Company stands for:
Hub Brewing is passionate about beer and connecting people together over a great beer. The 'Hub' in our company name means the 'centre of activity'. We see our beers as a product that brings people together. All beers produced by Hub Brewing are brewed in our microbrewery and produced in small batches using locally sourced ingredients. We like to think we offer beer lovers unique, flavourful beer that is full of character.
Target Market(s)
We are targeting two markets with our beer:
1. Beer lovers aged 25-55 years who enjoy going out on weekends and exploring new restaurants, cafes and bars with their friends and family. These beer drinkers don't always stick to one style of beer. They like to try different varieties.
2. Small bars, cafe and restaurant owners who will be distributors of our beers. These bar, restaurant and cafe owners are looking to offer locally produced beers on tap for their customers to enjoy over a meal.
Industry/Entity Type
Brewery
Logo Text
hub brewing or Hub Brewing
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We like modern, clean and simple designs. The final design must communicate what Hub Brewing stands for.
Nice to have
- Examples of some logos we like (see attached files) are Hive Swimwear, Elephant Design and Clandestino Roasters. We also like Manta and the creative uses of their logo - http://www.manta.com.au/products.html.
Should not have
- Complex designs as logo must be scalable to a small size for beer bottle and beer tap labels
