• A$400

• 10 designs

• 2 designers

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Packaging Design Brief

Kenealy Sports Labs (KSL) produces sports supplements that help with training performance and recovery. Our products are designed to help you get lean, fit and enjoying exercise in all its forms.

KSL requires product renders for our current product line-up of 9 products with 15 total variants. We require individual product renders and also 4 product line-ups. Examples will be provided below along with detailed imagery of our existing labels and packaging (renders MUST use identical KSL packaging and labels)

Single Shot Renders (one product per render):

Found in the 'PROTEIN SERIES' file pack:

KSL Growth Whey (Choc, Strawberry, Vanilla) Size: 235 x 335mm
KSL Performance Whey (Choc, Strawberry, Vanilla) Size: 235 x 335mm
KSL Weight Management Whey (Choc, Strawberry, Vanilla) Size: 190 x 265mm

Found in the 'TRAINING TOOLS' file pack:

KSL Maintainer, Size: 160 x 230mm
KSL Booster, Size: 160 x 230mm
KSL Enhancer, Size: 160 x 230mm

Found in the 'BASICS SERIES' file pack:
KSL Creatine, Size: 190 x 265mm
KSL L- Glutamine, Size: 190 x 265mm
KSL BCAA, Size: 190 x 265mm

Series Shots:

“KSL PROTEIN SERIES”

One shot that contains the three whey products, KSL Performance, KSL Growth, KSL Weight Management in that order from left to right. Only one flavour variant is required (chocolate)

“KSL TRAINING TOOLS”

One shot that contains the KSL Enhancer, KSL Booster, KSL Maintainer in that order from left to right.

“KSL BASICS”

One shot that contains the KSL Creatine, KSL L-Glutamine, and KSL BCAA in any order

FULL PRODUCT SHOTS

One shot with all products. Only one flavour variant is required for the whey products.

Detailed images of the existing packaging will be provided.

All currently existing labels will be provided in both .jpeg and .pdf formats. If other formats are required, please contact us.

Examples from competitors (THESE EXAMPLES USE PLASTIC TUBS - OUR PRODUCTS USE FOIL PACKAGING, PLEASE SEE THE PHOTOS OF OUR PRODUCTS PROVIDED IN THE FILES BELOW):

Single product render: http://www.vitacost.com/Images/Products/1000/Optimum-Nutrition/Optimum-Nutrition-Gold-Standard-100-Whey-Double-Rich-Chocolate-748927028669.jpg

Product Line-up: http://www.fitsational.com/wp-content/uploads/2012/06/ON_Nutrition.jpg

NOTE: Renders must be done using our existing packaging and NOT in tubs as seen in the examples above.

Attached File Descriptions:
Attached are all the files you should require to complete this project.

File 1: Basics Series Pack - This pack contains all required files to create Basics series renders including labels for all product variants and examples.

File 2: Logos set - All our current logos if you should need them.

File 3: Foil Packaging Pack - High quality images of our current foil packaging bags.

File 4: Training Tools pack - This pack contains all required files to create Training Tool renders including labels for all product variants and examples.

File 5: Protein Series Pack. This pack contains all required files to create protein series renders including labels for all product variants and examples.

If further files are required, please get in touch and we shall provide them ASAP.

Thanks and good luck!

Target Market(s)

Fitness and athletes. M/F; 18-30 yo; Engaging, bold, fun, strong, attitude.

Industry/Entity Type

Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• *All designs must be provided in editable file formats such as an illustrator .ai file or an Adobe Photoshop .psd file.
  
  *All renders must use our existing packaging and labels which will be provided in the "Files" section.
  
  *All render previews must have no background (.png format). A shadow/reflection can be added in for effect if you wish as seen in above examples.
  
  *As Stated in the description above, there MUST be individual product renders for each product and flavour variant (9 products and 15 total variants). There MUST also be lineup renders of the "Protein Series", "Training Tools Series", "Basics Series".

Should not have

• -Renders with packages which are different from our current black foil bags.
  
  -Try not to make the renders overly shiny - they need to be done in way that enables them to be used in any type of advertising material.

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Files

Download all files - 39.4 MB