Online Survey service needs smart looking logo but fun as well

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This customer received 140 logo designs from 46 designers. They chose this logo design from Daniel Delato as the winning design.
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Logo Design Brief
Looking for a logo that has an "intelligent" look but fun as well. This is for a new online service called Yurpl. Must be bold and clean. Would like to have an "icon" or possible "mascot". If using an Icon it should not be one that can be found on every stock photo site. I would like Purple in the logo but not set on that. Orange as a highlight color is a plus but again not necessary. Ideally would be good if there was away to use on dark or light background. Tag line is still being decided but will provide in logo text area.
Target Market(s)
Business Owners, Information marketers, Website Owners, average age of customer is 30-50
Industry/Entity Type
Business Service
Logo Text
Yurpl - Unique Surveys and Polls
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- corporate feel that you would be proud to wear on a golf shirt
Nice to have
- prefer a logo to the left of the text and not stacked - some type of graphic I've included some examples does not have to be an owl, could be a lion or something that looks "Smart" - The Purple sample is my own idea...
Should not have
- should not have a amateurish feel No Monkey's