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New look and feel for investment website
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This customer received 118 web designs from 35 designers. They chose this web design from iThoughts as the winning design.
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£750
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118 designs
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35 designers
Web Design Brief
Hi
Our website needs a crisp and professional look and feel applying to it. Here’s the address: http://www.keyratios.co.uk. Since posting the brief yesterday (Tuesday, 16 August), we've reduced the amount of content on the home page, which should make life a little easier for you. We will come back later today, with some points of reference in terms of sites we like the look of. (See below)
17 August, 1.20pm GMT. OK, comments generally on the designs submitted so far. Please keep in mind that images of graphs, piles of coins, paper money and pretty females are not what is required. Better to think in terms of abstract imagery instead. Ratios? Circles? Relationships? Patterns? Not money,sex,graphs etc. Hope that helps.
For guidance on look and feel, please refer to these sites, which we like:
http://www.asquith.co.uk/
http://www.ge.com/
https://www.alliancebernstein.com
https://www.solonventures.com
https://www.wdebroe.com
Updates
Here's the Key Ratios logo created in AI CS5.
Added Tuesday, August 16, 2011
Our market is professional financial advisers and relatively sophisticated private investors. The look and feel therefore should be slick and sophisticated - not 'lively' and lightweight, more like a banking site. Please read the brief again where we've added a list of websites that we really like the look of to get a better feel for what we're looking for. Thanks once again, we appreciate the work you're putting in.
Added Friday, August 19, 2011
It's essential that all the elements that are on the current home page be included on all new designs.
Added Saturday, August 20, 2011
We use a device in our e-mails which you may wish to incorporate in your design.
Added Friday, August 26, 2011
Target Market(s)
Professional financial advisers. People who know about investment and money.
Industry/Entity Type
Investment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Graphs or people.
