Logo Design Project
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This customer received 23 logo designs from 9 designers. They chose this logo design from KQconcepts as the winning design.
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The logo design is for a blog called "Law for the Long Haul," which focuses on legal issues for older adults and their families, including estate planning, Medicare, Medicaid, retirement, taxes, charitable giving, and guardianship/conservatorship. The blog's audience will include both professionals and individuals seeking help.
The logo should convey stability and trustworthiness. A look on the conservative, classic side would be ideal.
Target Market(s)
65+
Industry/Entity Type
Legal
Logo Text
Law for the Long Haul
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Logo could have a retro, iconic feel. A clean, crisp symbol would be nice along with easy to read lettering. Symbols such as dashes would be fine.
Prefer emphasis to be on "Law" and "Long Haul," with "for the" in smaller or lower-case letters. Prefer it to be compact- closer to a square than a rectangle.
Should not have
- Please, no trucks/wheels/cargo/etc. Do not stretch the word "long." No bright/neon colors. Do not design around the initials "LH."