• US$495

• 266 designs

• 67 designers

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Logo Design Brief

We have an existing logo with is outdated, and not scalable to mobile devices. We believe we need something that's similar to the existing design, as we're not looking to totally rebrand.

While there are many lenders that offer VA loans to military people, our unique selling proposition is how we carry everyone (buyers and agents) through the complicated loan process so their experience is as simple as possible. We want to be seen as their resource center of knowledge and support. Not all people should use their VA benefit, but they should all get the real information about it so they're making an informed decision, instead of just what they think someone told them was correct.

The final design should convey the ideas of:
**Expertise - we provide the deeper story and real facts.
**Trust- while we're not a huge company with massive name recognition, we have a superb reputation for this niche.
**Convenience - when you call, you get a human being, who answer questions, and gives advice. Not some phone tree and a person typing information into a computer waiting to see what it tells them.
**Support: We're going to put you on our back and climb the mountain for you. If you're looking for someone to walk you through the process, you've found the right company.
**Military: that's who we serve
**Mortgage/Loan for Real Estate: that's what we do.

The company name is "Military Home Loans" That is not a requirement to be in the logo. Primarily what we do is "VA" loans, which also doesn't have to be in the logo. But I thought it'd include them in case you were looking for words/letters to include.

Target Market(s)

Military members that are buying homes, and the agents that are helping them

Logo Text

See project description

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• House shape from old logo in some form
• Color palate from old logo
• Silhouette of a military person or people in some way

Nice to have

• reuse stars from original
• Not overly complex. Needs to be able to lose any minor detail to make an iPhone icon.

Should not have

• lose the Eagle
• Don't try to put the full name into the pictorial. It does need to be off to the side or below, but not in the image.

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Files

Download all files - 2.2 MB