• US$160

• 63 designs

• 29 designers

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Logo Design Brief

I want to refresh my logo, while preserving the character of the existing design. My company has been around since 1969, and is a small, but very reputable brand. This new logo will be a part of a larger push into digital presence.

I want the new logo to be based on similar color scheme (blue, white and black/gray), but has to be simplified. Happy to lose the life saver and "personal pool care", modernize the fonts, introduce an interesting layout.

Let's keep the emphasis on PERRY though, and make sure it has a nice, hand written feel to it.

I'm open to different layouts, but I'm drawn to emblems/ circles. New logo has to be versitile to look good on banners, bw reproduction and even embroidery. Avoid gradients if possible.

Target Market(s)

Target audience consist of a wide age group, early 30’s to late 70’s. Mid to Upper-class income levels, home owners that have a pool. Households with $100k+ income, that value convenience of professional, all-inclusive service. Our perfect target is a person used to certain standard and busy with their day to-day life. Most likely he/she is a working professional or a household cherishing family time & entertaining. Somebody who won’t mind paying a little extra to avoid the hassle of self-cleaning or opening/closing their pool and having a sparkling pool for entertaining purposes

Industry/Entity Type

Pool Service

Logo Text

Perry Pools

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold new look. Simplified approach.

Nice to have

• Great Typography

Should not have

• Gradients, busy backgrounds

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Files

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