• NZ$390

• 28 designs

• 6 designers

---

Packaging Design Brief

Looking for new packaging for our new Bounce Up Toothbrush

New Brand that needs to be developed is called 'Pop-Pals'

This will require:

A NEW LOGO FOR 'POP-PALS'
A TEMPLATE PACKAGING THAT CAN BE USED THROUGH-OUT THE RANGE OF 4 / 6 STYLES OF BRUSH
ONE PRINT READY PACKAGING FOR THE ELEPHANT EDITION ( see Haily the Elephant on Brush buddies website)

For this contest I would like one style complete. That of the Elephant. See attached photo. Having looked at our competitions website you can chose the size of the blister packaging. Keep a similar shape but I don't want quite as big as the current packaging. I will then ask the manufacturer to create this new size.

The range are bounce up toothbrushes.

A company in the USA uses the same mould to make their toothbrushes. You can see their link here. I need our packaging to be our own brand and I think we can do better than what they have done ( HA! A challenge...). I have also attached an image of their packaging.

http://www.brushbuddies.com/brush-b…gory.html#

As you can see the toothbrush is unique because the head pops out. This must be very clear on the packaging

PACKAGING NEEDS TO BE EXCITING, KIDDY AND HELP EXPLAIN THE PRODUCT

I also would like to have this range feel relevant to the other two that Stand up and Smile currently produce. It would be nice if they were vaguely recognisable. Therefore use our Stand up and Smile Blues at some point and make sure the Logo is on as well as a similar font has been used. i have attached examples of our other packaging and logo.

Target Market(s)

Kids and their Mothers. Needs to really say ' Grab - me' on a very busy shelf ( this product will be on shelves round Europe)

Industry/Entity Type

Retail

Logo Text

Pop-Pals

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Some imagery on the front of the packet that shows how the toothbrush works
• Just like the other brands we do I would like a consistent and recognisable top of the pack so that even if the animal changes, the top is still recognisable as our brand
• A background that suits the individual toothbrush. In this case, the elephant
• Stand up and Smile logo on the front
• Extra soft written somewhere

Nice to have

• Certain key words and phrases:
• 'Another Stand up and Smile production' written somewhere

Should not have

• Cannot be dull and dated!

---

Files

Download all files - 3.0 MB