• US$450

• 71 designs

• 8 designers

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Logo Design Brief

I have several logo graphics that we use in email marketing.

I want to use something in keeping with what our identity looks like now but change it up to attract more attention to our message.

Here are links to the 2 emails that we market with:

http://www.avweb.com/eletter/archives/avflash/2525.html

http://r.smartbrief.com/resp/exlrDJeDqQfOevmUfCyYdIcOELSQ?format=standard


I want to replace these logos:

http://cdn.smartbrief.com/images/i/0510A018-FFC6-45C2-AE10-8F269367629F/pilotins160x45.jpg

http://cdn.smartbrief.com/images/i/0510A018-FFC6-45C2-AE10-8F269367629F/pilotins120x110.jpg

http://www.avweb.com/media/ads/8/PICLife_IssueLogo_NewLowerRates-PhoneNumber-FamilySilhouettes_120x120.gif

They can be the same design with change to appropriate graphic size.



Our website current:

www.piclife.com

Is being updated and will be similar to:

https://dl.dropboxusercontent.com/u/33104947/Piclife_Home_Mockup.png

Target Market(s)

Target market is pilots who need life insurance. 96% are male. Ages 35 to 60. Has a family. Generally higher net worth.

Industry/Entity Type

Marketing

Logo Text

See examples, our website and previous projects

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sizes should be as in the examples. Simple. Name recognition.
  
  

Nice to have

• Life Insurance is a serious purchase. It is about protecting your family.
  
  Current logs:
  
  https://www.dropbox.com/sh/x4p0yt9dz258d58/B_YoWpHJ8K

Should not have

• These are static graphics - no animation.

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Files

Download all files - 1.1 MB