• US$180

• 264 designs

• 50 designers

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Logo Design Brief

We need a new logo for a gourmet popcorn company based in Michigan, USA.

Great Lakes Gourmet Popcorn targets small boutique type retail shops as well as upscale deli’s, specialty stores, craft breweries and wineries.

The logo needs to incorporate the Great Lakes image.

We are not looking for a lot of color ----- something with one or two shades of blue.

We want to maintain the home made feeling while offering a unique package that customers want to purchase as a souvenir as well as a delicious snack.

This is a food item, so the logo needs to represent playful, modern, up market, gender neutral and fun. The logo needs to be rich and inviting.

Remember that we want the Great Lakes (USA) incorporated into the logo. Please search for the Great Lakes via Google Images.

The attached word document shows an image of the Great Lakes (USA) as well as our ideas regarding our plans for a possible label design. We may launch a label design project and business card design project separately after this logo design project is finished. We MAY discuss this with the winning logo designer.

Target Market(s)

Retail boutique shops, breweries, wineries, specialty shops

Industry/Entity Type

Food Store

Logo Text

Great Lakes Gourmet Popcorn also add: Handmade in Michigan

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• image of the Great Lakes incorporated into the logo

Nice to have

• Organic, Up market feeling, Vintage-Boutique

Should not have

• too many colors

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Files

Download all files - 1.3 MB