Unique financial services business needs a logo
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This customer received 114 logo designs from 24 designers. They chose this logo design from Digi Innovative as the winning design.
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Logo Design Brief
We need a logo design for a new company based in San Francisco. We provide home improvement financing solutions for homeowners. If a homeowner needs a new furnace, kitchen, roof, etc they come to use for a fast, fair and friendly payment solution. Our unique advantages are that we're focused 100% on home improvement projects, our application and approval process takes minutes and we're more friendly and responsive than traditional banks. While our name is RedBrick Payment Solutions I would like to see some options that don't explicitly use the color red as it can have a negative connotation. Our brand personality is upbeat, fresh yet professional. I'd like the logo to communicate home improvement.
Target Market(s)
Our target market is homeowners who are looking to take on a major home improvement project but don't necessarily have the money in the bank for their project.
Industry/Entity Type
Business
Logo Text
RedBrick Payment Solutions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- RedBrick Prominent. Payment Solutions less emphasis.
- Should communicate improvement, betterment, "like new"
- Very simple
Nice to have
- Imply home improvement. Re-modelling. Renovation. Project
- I've included a few samples of logos I like. In particular I like the logo with the tools stacked to make a home. It implies a nice link between the work needed to complete the project coming together to make a home.
Should not have
- Boring, staid or traditional.
- An standard or traditional illustration of a house