• A$160

• 66 designs

• 10 designers

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Logo Design Brief

We require a logo for a new Workplace Safety Consulting business based in Brisbane Australia.

We attend worksites sites, audit, offer solutions, put together safety management systems, policies and work procedures as well as offer training services relative to all of the above. Our client base is predominantly warehousing and distribution though we don't want to alienate corporate / hospitality clients by having something as obvious as a forklift or scaffolding in our imagery.

We feel strong about having blue in our corporate colours. We would like to limit the design to a maximum of 3 colours (navy blue, soft light blue and white or navy blue, white and a bright bold green as an accent).

We are drawn to the water ripple as a feature in our logo / marketing material as it symbolises the ripple effect on people when there is a workplace incident. Safety affects more than one individual, family or business.

Alternatively we are open to a new idea if you feel you have something that represents the word "fundamental" - being a foundation and core principal that everything else is based upon.

We are very passionate, hands on, and dynamic in how we work and want to keep it modern and a bit edgy - people so often associate workplace safety with hard work and legislative compliance and we are about making it "real" and interactive.

This logo will be used for printed material, forms, website, corporate polo shirts etc

I have attached a brain dump/mood board and hope that sets you on a creative path. We look forward to seeing your designs.

Target Market(s)

Target is industrial business - warehousing, distribution, transport and airfreight

Industry/Entity Type

Business Consultant

Logo Text

Fundamental Safety Consultants

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Water ripple (not rain drop) is a symbol we are very drawn to and would put it in the must haves but we are open to another idea

Nice to have

• Focus on the words Fundamental Safety, Consultants can be smaller and less of a focus

Should not have

• forklifts, trucks or strong industrial imagery as we plan to expand into other markets such as hospitality, mining and corporate/office.

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Files

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