New logo for an integrated wellness and chiropractic practice in Chicago
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This customer received 78 logo designs from 24 designers. They chose this logo design from Otex as the winning design.
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Logo Design Brief
We need a new company logo for the rebranding of our business from Chicago Institute of Natural Health to Chicago Natural Health and Chiropractic. Current website design, which will be used moving forward: ChicagoINH.com
The business features a variety of physicians and therapists from chiropractic to physical therapy, nutrition, massage, acupuncture and now IV vitamin therapy. We're rebranding an existing practice to be more urban and upscale and inviting. It's important to us for people to feel that our office and staff is inviting and personable, that we take a unique approach to healthcare based on each individual patient's own needs. The practice is focused on a holistic approach to health and wellness, combining both western medicine and eastern medicine (massage/acupuncture) to address the real root of problems and pain.
Target Market(s)
Urban professionals - Chicago
Industry/Entity Type
Medical
Logo Text
Chicago Natural Health & Chiropractic
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It's important it's something universal we can take with us as the business and specialties evolve. The new space features exposed brick, hardwood floors and exam/massage rooms with industrial furniture. We're going for a clean simple look that looks professional. One Medical Group has a similar look to their offices, for reference.
Should not have
- We would like the logo to not be overly medical or include a spine in any way. It's an integrated health facility that we'd like to grow.